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Dr Gary Frieden frieden testimonials About Dr Gary Frieden Phd contact frieden qualitative services

About Gary Frieden

Your company can benefit from my being in business conducting focus groups and one-on-ones for over 20 years. Need reactions to Advertising (Direct Response, Recruitment, TV, Print, etc.), New Product Development, Concept Testing, Positionings, Website Usability Testing?  I do it all for you. If your project will benefit from my expertise in Psychological Projective Techniques, I will add some of these to your groups if appropriate.


I am an active moderator who "lights a spark" several times during the session to keep respondents enthusiastic throughout the discussion.  This approach often produces insights telling us "the Real story." Your research projects will benefit by my having worked with numerous Target Samples, some of whom include:

  • Professionals
  • Consumers
  • Medical -- doctors, nurses, tech's
  • Seniors

If your project demands traveling to multiple markets, I will do so -- you'll receive the continuity of having the same moderator throughout all focus groups. 


I also conduct ONLINE FOCUS GROUPS with WEBCAMS.  Respondents are visible throughout the screen, speaking to the moderator and one another.  They can even be recruited from different markets, saving you travel costs.


I have been the invited speaker at many national and regional conferences -- professional organizations (Marketing Research Association, Qualitative Research Consultants Association, Advertising Research Foundation, Burke Marketing Research, as well as data presentations at client regional conferences)


First of my 2 Quirk’s articles on Focus Group Psychology.  This one presents the factors that occur PRIOR to the focus group, that can impact its effectiveness.


Second of my 2 Quirk’s articles on Focus Group Psychology.  This one presents the factors that occur DURING the focus group, that can impact its effectiveness.



I received my Ph.D. and M.A. in Social Psychology at USC (University of Southern California), and a B.A. at UCLA.  Some graduate work at Stanford -- training others in effective presentation techniques.  I am also CERTIFIED as a moderator (PRC) by the Marketing Research Association, providing you added confidence in my abilities.



I've given invited presentations at many national research conferences, speaking about how great qualitative projects can result from my own techniques.  Organizations have included the MRA (Marketing Research Association), Burke Marketing Research, the ARF (Advertising Research Foundation), and the QRCA (Qualitative Research Consultants Association), among others.  

I've been written about in TIME Magazine, and have presented research findings on television (Hour Magazine) and numerous national radio news programs.  I also appeared on MSNBC discussing the OJ Simpson trial.  

If your company would like meaningful data presentations, I can provide them in a thought-provoking manner


  • Financial / Mortgage
  • Automotive
  • Wireless Communication
  • Health Care
  • Senior Issues
  • Satellite TV
  • Travel Destinations
  • Restaurants / Food products
  • Employee Programs
  • Beverages
  • Business / Political
  • Printers / Copiers / Fax Machines
  • Sports


Moreover, I have also conducted numerous explorations into Customer Satisfaction and Loyalty Programs across several of the above categories.  I have a good sense of consumers' needs to feel special, and what would contribute to their continued association with a company and its products. If your category is not on the above list, more than likely it is an area ripe for marketing research, and I can learn the necessary issues prior to the project

Importantly, my work is built on relationships that I build over time with my clients.  Relationships are what it's all about.  I want you to succeed, and I will work my hardest to ensure that result.  Client service is key to building those relationships -- being approachable, being there for you when needed.  Taking those extra steps to make the difference between a good project and a great one.  This is the magic ingredient upon which I pride myself -- and from which your company will benefit.

I look forward to speaking with you soon!